Independent web design for small businesses

Websites that make your business easy to choose.

I design and build landing pages, business websites and Shopify storefronts that explain what you do, look credible at first glance, and make it simple to get in touch or buy. Starting prices are on this page, and your timeline is agreed in writing.

Request a quote View my work
Desktop view of Matter Office, a sample architecture-practice website designed by KELLYRAY / STUDIO
Mobile view of North / Noon, a sample homeware storefront designed by KELLYRAY / STUDIO
Sample designs by KELLYRAY / STUDIO — fictional brands, shown at real desktop and phone sizes.
01 / Clear starting prices 02 / Timelines in writing 03 / Mobile-first builds 04 / Handover terms in writing

SELECTED WORK

Real work,
clearly labelled.

One owner-directed Shopify project for my own store, and two sample designs that show how I approach a brief. No invented clients: each piece says exactly what it is.

Illustration only, not a screenshot. Real screenshots will be added once approved.

01OWNER-DIRECTED · UNPUBLISHED

VENNIX Next

An owner-directed Shopify storefront project for VENNIX, my own online store: a new theme built from a blank slate. It is unpublished and runs only on a preview theme; the live store still uses its previous theme. Not client work.

  • Custom Liquid theme, not a modified stock theme
  • Collection filtering, sorting and quick add-to-bag, with fallbacks when JavaScript fails
  • Automated Shopify Theme Check on every change
  • Accessibility checks with axe, plus keyboard and screen-reader fixes
02SAMPLE DESIGN · FICTIONAL BRAND

Signal / One

Landing page for a coaching offer

Objective
Turn one coaching program into one clear decision: book an intro call.
Design thinking
The page names the visitor’s problem, explains the method in three steps, shows the price, and answers doubts before the booking form.
What works in the demo
Responsive layout, mobile menu, FAQ accordions and a validated sample booking form (sample only: nothing is sent).
View live preview of Signal / One
03SAMPLE DESIGN · FICTIONAL BRAND

Matter Office

Portfolio site for an architecture practice

Objective
Let a small practice’s projects do the selling, with a calm structure that feels established.
Design thinking
Work comes first in a scannable project index, followed by the studio, services and a short enquiry form. Restrained color keeps attention on the projects.
What works in the demo
Project index, studio and services sections, responsive navigation and a validated sample contact form (sample only: nothing is sent).
View live preview of Matter Office

SERVICES

Three ways to get
online properly.

Each one is scoped up front, so you know what you’re getting, what it costs, and when it’s done.

01

Landing pages

For
Coaches, consultants, launches, events and single services.
Solves
Visitors arrive from an ad or a link and aren’t sure what to do next.
  • One focused, responsive page
  • Clear page structure
  • Contact or booking form setup
02

Business websites

For
Established or growing small businesses, studios and practices.
Solves
An outdated or missing website that undersells the business.
  • Up to 5 pages
  • Contact form setup
  • Basic SEO setup
03

E-commerce storefronts

For
Product brands ready to sell online with Shopify.
Solves
A store that looks generic, or is hard to browse and buy from.
  • Shopify setup & theme styling
  • Up to 20 products
  • Payments & shipping configured

CUSTOM PACKAGES

Honest scope.
Visible pricing.

Starting prices in USD. Your final quote depends on your content, integrations and timeline, and you’ll have it in writing before any work starts.

FOCUSED

Landing page

From $650

One conversion-focused page for a single offer.

  • 1 page
  • Contact form
  • Mobile-responsive
  • 2 revision rounds
Turnaround
About 1 week after content is received
Choose this — Landing page

MOST COMPLETE

Business site

From $1,500

A full website for an established or growing business.

  • Up to 5 pages
  • Contact form
  • Basic SEO setup
  • 2 revision rounds
Turnaround
About 2–3 weeks after content is received
Choose this — Business site

COMMERCE

Shopify storefront

From $2,500

A Shopify store, set up and styled for your brand.

  • Shopify store setup & theme customization
  • Up to 20 products
  • Payments, shipping & store policies configured
  • 2 revision rounds
Turnaround
About 3–4 weeks after content is received
Choose this — Shopify storefront
+40% Need it sooner? Rush delivery is available on any custom package.
PackageRush turnaroundRush price from
Landing page2–3 business days$910
Business siteAbout 1 week$2,100
Shopify storefrontAbout 2 weeks$3,500
  • +40% of the package price. Tick “Rush delivery” in the inquiry form to ask.
  • All content ready at kickoff. Logo, text, photos and logins need to be in hand on day one.
  • One rush project at a time. If the rush slot is taken, I’ll tell you the next available start date.

NOT INCLUDED UNLESS QUOTED SEPARATELY

  • Domain name
  • Hosting
  • Shopify subscription
  • Paid apps or plugins
  • Copywriting
  • Product photography

READY-MADE SITES

Pick a design.
Make it yours.

The faster, lower-cost route. Choose one of my sample designs and I’ll set it up for you with your own logo, colors, text and images.

Sample design · Apparel storefront

Atelier Motion

Best for: fashion boutiques, activewear and lifestyle apparel brands.

  • Editorial collections and product grid with filters
  • Product detail with size and colour selection
  • Search, bag preview and newsletter sections
Price
On request
Delivered in
Quoted with your request
Customization included
Your logo, colors, text, images and products
Request this design — Atelier Motion Live preview of Atelier Motion

Sample design · Software / SaaS site

Velloway

Best for: software companies, B2B tools and AI products.

  • Interactive product dashboard demo
  • Features, use cases and how-it-works sections
  • Monthly/yearly pricing table and FAQ
Price
On request
Delivered in
Quoted with your request
Customization included
Your logo, colors, text, plans and sample dashboard content
Request this design — Velloway Live preview of Velloway

Sample design · Jewelry & accessories shop

Object Supply

Best for: jewelry studios, handbag and leather-goods brands, lifestyle accessories.

  • Category and material browsing with sorting
  • Product detail with three-view gallery and finish selection
  • Sample bag with quantities and subtotal (no checkout)
Price
On request
Delivered in
Quoted with your request
Customization included
Your logo, colors, text, products and imagery
Request this design — Object Supply Live preview of Object Supply

Sample design · Beauty, salon & wellness

Sorrel & Slate

Best for: salons, beauty studios, wellness and appointment-based businesses.

  • Treatment menu with category filters
  • Service details and a four-step appointment request
  • Gallery, team and FAQ sections
Price
On request
Delivered in
Quoted with your request
Customization included
Your logo, colors, text, services, prices and imagery
Request this design — Sorrel & Slate Live preview of Sorrel & Slate

What the price covers: done-for-you setup of the design you choose, using your own logo, colors, text and images. The layout stays as shown; the content becomes yours. Want layout changes? Use “Request customization” and I’ll quote them.

Please note: these are sample designs I created to show what’s possible. They are not client work, and the brand names in them are fictional. Domain, hosting, Shopify subscription, paid apps, copywriting and product photography aren’t included unless quoted separately.

WHY WORK WITH ME

Proof you can
check yourself.

No testimonials or logos I can’t back up. Each point below links to work you can open and test on this site.

Shopify theme development

Custom Shopify theme work in Liquid: collection filtering, product options and cart behavior, with fallbacks for when something fails.

Evidence

Pages structured to convert

One clear offer, one main action, and answers to common doubts placed before the form, not after it.

Evidence Signal / One demo

Accessible, mobile-first builds

Keyboard navigation, visible focus states, labelled forms and layouts checked from 375px phones up to wide desktops.

Evidence This website. Try it with the Tab key.

Clear scope, in writing

Starting prices, turnaround, revision rounds and exclusions are published here, and confirmed in your written quote.

Evidence Packages and exclusions

How a project runs

You’ll always know what stage we’re in, what I need from you, and what happens next.

  1. 01
    Discovery

    A short call or email exchange about your business, audience and goals. I send a written scope, price and timeline.

  2. 02
    Design

    Once the deposit and content are in, I design the key pages and share them for your feedback.

  3. 03
    Build

    The approved design becomes a fast, mobile-friendly, accessible website or Shopify store.

  4. 04
    Review

    You test everything on your own phone and computer. Your included revision rounds happen here.

  5. 05
    Launch

    After the final payment, I connect your domain, go live, and hand over everything you need.

A great fit if you…

  • run a small business, studio, shop or service and need a site that looks credible
  • want a clear price and timeline before anything starts
  • can share your logo, text and photos (or are happy to gather them)
  • value thoughtful design and want one person who knows your project

Probably not a fit if you…

  • need a complex web app, membership platform or custom software
  • need a store with hundreds of products or custom integrations
  • want daily marketing, ads or social media management
  • are looking for the cheapest option available

GOOD TO KNOW

Questions,
answered.

Can’t find what you need? Just ask in the form below. I’m happy to explain anything.

How does payment work?

It’s simple: a 50% deposit reserves your spot and starts the work, and the remaining 50% is due before your site goes live. You’ll get a written quote first, so there are no surprises.

How many revisions are included?

Every project includes 2 rounds of revisions. A round means you send me your feedback together, and I make those changes. If you’d like more rounds after that, I’ll quote them separately before doing the work.

What do I need to give you?

Your logo, the text for your pages, your photos, and login access to anything the site connects to — for example your domain provider or your Shopify account. I’ll send a short checklist so nothing gets missed.

When does the timeline start?

The clock starts once I’ve received both your content and your deposit. From there, turnaround is as listed on each package — or the rush time, if you chose rush delivery.

What happens after launch?

For 14 days after launch, I’ll fix small issues at no charge — things like a typo, a broken link or a spacing problem. New pages, features or ongoing updates after that are quoted separately.

What’s the difference between ready-made and custom?

A ready-made site uses one of my existing sample designs, set up with your brand and content — it’s quicker and costs less. A custom package is designed from scratch around your business. Not sure which suits you? Choose “Not sure yet” in the form and I’ll recommend one.

What isn’t included in the price?

Your domain name, hosting, Shopify subscription, any paid apps, copywriting and product photography are not included unless we agree on them in your quote. I’m happy to point you to good options for each.

REQUEST A QUOTE

Tell me about
your project.

Fill in the form and your email app will open with a message ready to send to me. I’ll reply with whether I can help, a clear scope, and next steps.

HOW THIS FORM WORKS

This website doesn’t store or send anything. The button just prepares an email in your own email app — you review it and press send yourself.

For custom packages only. Needs all content ready at kickoff; one rush project at a time.

What does your business do, and what should the website help you achieve? (At least 20 characters.)

Required

Opens your email app with your answers filled in. Nothing is stored or sent by this website.

CASE STUDY · OWNER-DIRECTED PROJECT

VENNIX Next

VENNIX is my own online store on Shopify. VENNIX Next is an owner-directed storefront project: a new theme for the store, built from a blank slate. It is unpublished and isn’t a client commission. It’s where I put the ideas I bring to client work into practice.

Type
Owner-directed project
Platform
Shopify (Liquid theme)
Status
In development, on an unpublished preview theme

The goal

Replace a heavily patched store theme with a clean, maintainable one: calmer art direction, easier product discovery, and fewer ways for the shopping experience to break.

What the project includes

Why it’s here

As an independent studio, I’d rather show you real work I’ve done for myself than pretend to have a client list I don’t have. I don’t make sales or results claims about this project. If you’d like a walkthrough, just ask in the inquiry form.

Request a quote